Little Red Book of Selling: 12.5 Principles of Sales Greatness
Strategies and answers from a lifetime of selling, from the bestselling author of The Sales Bible. Jeffrey Gitomer is the author of The New York Times best seller The Sales Bible and The Little Red Book of Selling. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, and his latest best-selling books The Little Red Book of Sales Answers, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Jeffrey's books have sold millions of copies worldwide.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past ten years.
Customer Review: A great read for the sales person who wants to improve!
Jeffrey Gitomer is a very creative and non-traditional sales professional. For that reason, I read all of his stuff. It is becasue his approach is so different than mine, that I learn from him. His ideas are new, different and sometimes may not work, but they are a departure from almost every other sales teacher I know. I recommend this book, without hesitation, to any sales person who wants to get better. And, it only takes you about 2 hours to read the whole thing!
Customer Review: Jeffrey Gitomer Tells it Like it Is
Jeffrey Gitomer cuts to the chase. This is the most realistic book I have read on selling. Most people in sales beat around the bush. Gitomer goes for the jugular. He eludes that if you can't get passed the gatekeeper, you stink as a salesman. I highly recommend this book to anyone in sales.
Ron Draluck, author of Push button Investing in Real Estate
Verdict: like it or not - this is how selling works. Either you quit and start doing something useful. Or you read this book.
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